DI Findlater turned to the attractive blonde lolling seductively in the doorway, whose ample chest threatened at any time to burst out of the impeccably tailored, tiny-waisted, blood-red designer jacket stretched to full capacity across it. 

‘Parker, don’t just stand there. Go do something useful.’

DC Denis Parker flashed a sultry look in Findlater’s direction before disappearing into the hallway with a smoky-voiced ‘Right you are then, Sir.’

Sergeant Webster glared after him.  Someone needs to explain the meaning of the word ‘plain’ to that guy,’ he growled, ‘as in plain-clothes detective.’

Maybe the maxim that there are only seven or eight plots in fiction, and everything else is simply a variation on a theme, is true. Likewise, there is a good reason that many of the clichés and stereotypes in genre fiction are so prevalent: they work well. Comedy often works by turning a stereotype or cliché on its head, whereas drama needs conflict. So enter the maverick loner detective with a drinking problem, a bad attitude to authority and a broken marriage. Yes, it’s a cliché, but with built-in conflict from the get-go!

However, accepting the limitations of a genre doesn’t mean a writer can sit back and lounge on their clichéd laurels. Colin Dexter’s detective Morse and Val McDermid’s psychiatrist, Tony Hill, are both loner mavericks, but there is a world of difference and individuality between them. Equally, there are considerable differences between, say, Patricia Cornwell’s pathologist, Kay Scarpetta and Kathy Reichs’s forensic anthropologist, Temperance Brennan.  In each case, the author has given their creation a unique background, setting and voice. The same holds true even when working within the confines of historical events or characters. Hilary Mantel’s Wolf Hall and Bring Up The Bodies are wonderful examples of how an author can use a unique point of view and style to turn a stereotypical Tudor bad guy into a fascinating portrayal of an intelligent and complex man.

The key to avoiding clichés is to make clear choices for your character. What interests you about them? What makes them unique and individual in your view, even if the situation they are in, historical or otherwise, is a seemingly stereotypical one? What is it about their behaviour, their decisions and choices that differentiates them from all the other people in the same situation? Once you’ve decided what it is – that’s the angle to explore in your writing.

The same holds true for linguistic clichés and phrases. Where it is clear that your use of a particular cliché or phrase is intentional and a character choice, a reader is less likely to have a problem with it. You can also get away with more in dialogue because people often use clichés in everyday speech, but, please, always in moderation: you don’t want to over-spice the stew. However, be very wary of randomly sprinkled clichés and well-worn phrases in the actual body of the narrative: you can almost certainly be guaranteed that that’s where they will come across as lazy or unimaginative.